Heineken Experience guide with visitor and Amsterdam canal cruise boat.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Couple taking a selfie on the Happy Valentine Evening Cruise with city skyline in the background.
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Highlights

  • Enjoy the best of Amsterdam by combining a 1.5-hour Heineken brewery tour with an audio guide, followed by a 75-min canal cruise, all at a savings of 22% on this combo experience.
  • Start your visit with a live English demonstration at Heineken’s Experience and continue exploring the brewing halls using a multilingual audio guide available in six languages.
  • Experience Amsterdam from the water aboard a closed, heated glass-roof boat for a scenic 75-min cruise. Enjoy an audio tour as you glide past landmarks like the Museum Quarter and NEMO along the Amstel River.
  • Enhance your canal cruise with an optional snack box filled with sweet and savory treats to enjoy while drifting by Amsterdam’s top attractions.

Your Experience

Heineken Experience guide with visitor and Amsterdam canal cruise boat.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.

Your experience

Sail Amsterdam’s canals for 75 minutes and fast-track into an interactive Heineken Experience, all while saving 22%!

Getting started

The cruise begins at one of the designated docks. With your ticket ready, board comfortably and enjoy a multilingual audio guide that brings the city to life! Arrive 10-15 minutes early for the Heineken Experience, whether you choose to go on it before or after your cruise. Ensure you have your ID handy as this experience is exclusively for those aged 18+.

Heineken Experience

Dive into Heineken’s brewing process with interactive exhibits, engaging quizzes, and guided tastings facilitated by brewery professionals!

  • Engaging brewery tour: Discover the history of Heineken and its brewing techniques through hands-on displays.
  • Tastings: Enjoy fresh, cold Heinekens in a specially designed tasting room.
  • Multilingual audio guide: Enhance your visit with an audio guide available in 6 languages, filled with interesting facts and anecdotes throughout the tour.

Amsterdam Canal Cruise

Experience a serene drift through Amsterdam’s iconic canals while listening to fascinating commentary about the city's long history and culture.

  • 75-minute canal cruise: Glide past landmarks like Magere Brug, Rijksmuseum, and historic gabled houses, enjoying stunning views of Amsterdam from the water.
  • Multilingual audio guide: Listen to stories in 19 languages about Amsterdam’s history and culture as you sail through its canals.

Extras (Optional)

  • Snackbox: Enhance your cruise experience by upgrading with a selection of delicious snacks available on board for those who feel peckish.

Inclusions & Exclusions

  • Entry to the Heineken Experience
  • 1.5-hour self-guided tour within the Heineken Experience
  • Live presentation conducted in English
  • Audio guide available in Dutch, German, French, Italian, Spanish, and Portuguese languages
  • Two complimentary servings of Heinekens included
  • 75-Min Amsterdam canal cruise experience
  • Boarding takes place opposite Hard Rock Cafe or the Heineken Experience location
  • Audioguide provided in English, French, Russian, Spanish, German, Chinese, Dutch, Italian, Portuguese, Arabic, Japanese, Turkish, Polish, Czech, Croatian, Indonesian, Cantonese, Korean and Hindi languages
  • Kids audioguide and activity package available (for ages 18+)
  • Complimentary earphones provided for use with the audio guide
  • The canal cruise is conducted in a closed heated boat
  • Snackbox included featuring chips, popcorn, stroopwafels, nuts, and your choice of water or soft drink
  • Transfers
  • Food and any extra drinks

This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.

Must Know

  • Have your entry tickets and ID ready for a seamless experience.
  • Complimentary earphones are provided, but you are encouraged to use your own.
  • Outside food & beverages and smoking are not permitted on this experience.
  • Due to venue restrictions, pets cannot tag along for this experience.
  • Outside food and drinks are not allowed onboard.
  • Due to cruise restrictions, your pets are not allowed on board.
  • Safety is a priority, so this experience is restricted for guests under the age of 18 years.
  • This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
  • Your guide dogs are welcome at the venue.
  • This experience is wheelchair accessible. Wheelchair accessible boats only depart from the dock opposite Hard Rock Cafe at the 10:30am, 12pm, 2pm, and 3:30pm time slots.
  • Your guide dogs are welcome on the cruise.
  • Your Heineken Experience ticket has a fixed timeslot chosen during booking. You must enter the museum exactly at this specific time. Your voucher needs to be scanned at the Heineken Experience entrance first. Your canal cruise ticket is an open ticket, meaning no timeslot is pre-allocated. You must redeem your open ticket inside one of the Gray Line Amsterdam/Blue Boat Company ticket offices to be assigned a timeslot for the cruise. Once redeemed, you can board the next available boat at either of the two docks listed below:
  • Dock 1: Opposite Hard Rock Cafe (Stadhouderskade 501). Take tram 1, 2, 5, 11, or 12 and stop at Leidseplein. The dock is a 2-min walk from there.
  • Dock 2: Opposite Heineken Experience (Stadhouderskade 550). Take tram 2, 5, or 12 and stop at Rijksmuseum (5-min walk) or take Metro 52 and stop at Vijzelgracht (2-min walk).
  • This experience includes alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
  • For safety reasons, guests under the age of 18 years will not be served alcoholic drinks.
  • Facilities: lockers, cloakroom, and restroom.
  • Most boats have a roof that closes fully and have central heating on board. So even if it is cold outside, you will be warm inside the boat. The boats mostly sail within the city centre, where the water stays very calm, so they can sail in almost any weather.
  • If a cruise cannot take place due to extreme weather circumstances, the company will contact you to reschedule your ticket to another date.
  • Please arrive 15 mins before your departure.

Ticket Delivery

  • Please display the voucher on your mobile phone with a valid photo ID to your guide.

  • If you have purchased reduced-price tickets, please carry your valid photo ID proof for verification.

  • Kindly ensure that you arrive 10-15 minutes before the start time of your tour to avoid any delays.

  • The time slot booked is for Heineken Experience.

  • Blue Boat: The ticket for your City Canal Cruise is an “open ticket”. No time slot has been allocated, and you can board any next available boat at one of the 2 docks:

  • The first dock is located at Stadhouderskade 501 opposite the Hard Rock Cafe.

  • The second dock is located at Stadhouderskade 550, opposite Heineken Experience.

Meeting Point

Please check your final voucher for the meeting point details and specific instructions.

Cancellation Policy

These tickets can't be rescheduled or cancelled.

Frequently asked questions

Clear answers to the most common questions travelers ask before booking this experience.

Booking FAQs

The combo includes entry to the Heineken Experience, a self-guided tour of the brewery with an audio guide available in six languages, two complimentary Heinekens during a live presentation in English, and a 75-minute canal cruise.

By choosing this package, you'll enjoy both the Heineken Experience and the Amsterdam Canal Cruise while saving 22% on your visit to these attractions.

Make sure to have your entry tickets and ID ready when you arrive at the Heineken Experience, as they are required for admission.

Pets cannot accompany visitors on either the Heineken Experience or the Amsterdam Canal Cruise due to venue restrictions.

The multilingual audio guide is available in Dutch, German, French, Italian, Spanish, and Portuguese during your visit to the Heineken Experience and canal cruise.

Outside food and drinks are not permitted at either the Heineken Experience or the Amsterdam Canal Cruise. Additionally, smoking is also prohibited during your experience.

This combo experience is designed for adults aged 18 years and older, as it includes a tasting session at the Heineken Experience.

Your canal cruise will start from one of the designated docks where you can board with your ticket to enjoy the scenic ride through Amsterdam's waterways.

You have the optional upgrade available to enhance your experience by adding a snack box filled with sweet and savory treats while cruising on the canals of Amsterdam.

While aboard the heated, enclosed glass-roofed boat, you'll glide past iconic sights including the Museum Quarter and NEMO along with a scenic view of the Amstel River.

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