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Highlights
- Give your Amsterdam itinerary more variety with a lively brewery visit followed by a relaxing cruise through the city’s canals.
- Step inside Heineken’s original brewery to see interactive displays, learn about its brewing heritage, and enjoy a complimentary beer.
- Glide past Amsterdam’s historic canal houses and stone bridges during an hour long cruise with GPS guided commentary in 19 languages.
- Build your Amsterdam itinerary your way, visiting both attractions together or spreading them across different dates whenever convenient.
Your Experience
Pair the vibrant pulse of Amsterdam’s brewing history with a tranquil perspective of its historic waterways on a day that balances interactive fun with relaxing sightseeing.
Getting started
Most travellers begin at the Heineken Experience in the De Pijp district. After a brief ticket validation and ID check at the entrance, you will enter the self-guided circuit. The canal cruise departure point is located just a 400-meter walk from the brewery exit; simply present your digital voucher at the dock to board the next available boat.
What to expect
Heineken Experience
Step into a multi-sensory world where the original 19th-century brewery has been transformed into an interactive playground. You’ll move from the heat of the historic brewhouse to high-tech bars, ending with a social tasting session.
Features:
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Historic brewhouse: Walk among the original copper tanks where the first batches of Heineken were brewed over 150 years ago.
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4D 'Brew Your Ride': Experience a sensory simulation of the brewing and bottling process from the perspective of a beer bottle.
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The tasting session: Join a brand ambassador for a mini-masterclass on the "Star" pouring technique and the science of the perfect head.
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The Best '04 Bar: Conclude your tour in the social hub of the brewery with one chilled Heineken included in your ticket.
Amsterdam canal cruise
Trade the city's busy streets for the tranquillity of its UNESCO-protected waterways. As you glide through the Herengracht and Prinsengracht, you’ll see Amsterdam’s famous leaning houses from the best possible vantage point.
Features:
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GPS audio guide: Listen to stories of the Dutch Golden Age and the engineering of the canal belt, available in 19 different languages.
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Panoramic glass roof: Enjoy unobstructed views of the city's 17th-century architecture and historic stone bridges regardless of the weather.
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Historic landmarks: Sail past the Anne Frank House and the Westerkerk, discovering the history of the merchant families who built the city.
Inclusions & Exclusions
- Heineken Experience**
- Entry to Heineken Experience
- Live presentation in English
- 1 complimentary Heineken or soft drinks at the Heineken Bar
- Amsterdam canal cruise**
- 1-hour Amsterdam canal cruise
- Free audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi
- Glass-top roof boats
- Transport to and from the meeting points
- Food and drinks other than the 3 included drinks
- Personal expenses
- Hotel pickup and drop-off
This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.
Ticket Delivery
- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
Cancellation Policy
These tickets can't be rescheduled or cancelled.
Frequently asked questions
Clear answers to the most common questions travelers ask before booking this experience.