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Heineken Experience interior with copper brewing tanks and stained glass windows in Amsterdam.
Heineken Brewery building in Amsterdam with signage and clock.
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Highlights

  • Dive into the high-energy story of Heineken with a live presentation and a multisensory walkthrough of the legendary 1867 original brewery.
  • Explore the interactive world of Heineken through a live English presentation, a 4D ride, and a self-guided tour.
  • Discover the evolution of a global icon as you wander past historic brewing equipment, vintage advertisements, and the brewery’s original stables.
  • Conclude your brewery circuit in the social hub of the original building with two complimentary Heinekens or soft drinks included with your ticket.
  • Secure the ultimate Amsterdam day by upgrading to a 60-minute canal cruise or selecting rooftop access for 360-degree views of the city skyline with an extra Heineken.

Your Experience

Heineken Experience interior with copper brewing tanks and stained glass windows in Amsterdam.
Heineken Brewery building in Amsterdam with signage and clock.
Heineken Experience Tickets with 2 Drinks Image 1

Your Experience at the Heineken Experience

Welcome to an engaging journey through one of the world’s most iconic brands, located right in Amsterdam. Begin with a live English presentation delivered by experts who share insights into Heineken's fascinating history.

Getting Started

Your adventure at the Heineken Experience starts in Amsterdam! Be sure to arrive 10 to 15 minutes early and remember that this is an exclusive experience for those aged 18+ only, so bring your ID.

What to Expect

Explore the original brewery of Heineken located in Amsterdam where its legendary brewing process was born. Engage with interactive exhibits and a dynamic live presentation that brings history and craft alive.

  • Historic Brewery Walk: Explore the historic grounds once home to massive copper tanks integral to crafting Heineken’s renowned brews.
  • Live Presentation: Gain unique insights from an English-speaking guide who turns learning about Heineken's story and brewing secrets into a memorable experience.
  • Multilingual Audio Guide: Delve deeper with an audio guide available in Dutch, German, French, Italian, Spanish, and Portuguese. This lets you explore on your own schedule and preferred language.
  • Tasting Session: Conclude your visit by tasting two complimentary Heinekens or soft drinks in the dedicated tasting room while enjoying the authentic brewery ambiance.

Optional Extras

  • Canal Cruise: Enhance your experience with a relaxing 1-hour canal cruise featuring an audio guide available in 19 languages. This can be a great way to start or conclude your visit at the Heineken Experience.
  • Fast-Track Entry and Canal Cruise Combo: Opt for priority access to the brewery along with a 75-minute glass-top canal cruise, offering stunning views of Amsterdam’s iconic canals and landmarks. The audio guide is available in 19 languages during this excursion.
  • Rooftop Access: Savor three included Heinekens while enjoying panoramic city views from the rooftop to experience a unique vantage point over Amsterdam.

Inclusions & Exclusions

  • Admission to the Heineken Experience
  • Live presentation in English at the venue
  • Audio guide available in Dutch, German, French, Italian, Spanish, and Portuguese languages
  • 2 complimentary drinks of either Heineken or a soft drink choice
  • 60-min or 75-min canal cruise (as per option selected)
  • Audio guide on board with support for multiple languages including Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi
  • Fast-track entry to the Heineken Experience
  • Access to the Rooftop area of the venue
  • 3 glasses provided for enjoying Heinekens
  • Individual Costs

This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.

Ticket Delivery

Your voucher will be emailed to you shortly. Display the voucher on your mobile phone with a valid photo ID at the starting point. Please check your final voucher for the starting point details & specific instructions.

Cancellation Policy

These tickets can't be rescheduled or cancelled.

Frequently asked questions

Clear answers to the most common questions travelers ask before booking this experience.

Booking FAQs

This experience requires participants to be at least 18 years old.

You should bring your entry tickets and ID for a smooth visit.

Pets are not allowed on this experience due to venue restrictions.

The multilingual audio guide is available in Dutch, German, French, Italian, Spanish, and Portuguese inside the brewery. On the boat cruise, it supports an additional 19 languages including English.

It's recommended to arrive at least 10 to 15 minutes before your scheduled time to start the experience on time.

The highlights include a live English presentation, an audio guide available in multiple languages, and a tour through Heineken's original brewery with interactive exhibits.

Outside food & beverages are not permitted during this experience.

Your entry includes access to the live presentation, a multilingual audio guide, and two complimentary drinks of your choice—either Heinekens or soft drinks.

Yes, you can upgrade for options like a 60-minute canal cruise, fast-track entry and a longer boat tour with more languages on the audio guide, or enjoy rooftop views.

The experience is wheelchair accessible. Visitors with disabilities are encouraged to plan accordingly for their visit.

Have your entry tickets and ID ready for a seamless experience.

Outside food & beverages and smoking are not permitted on this experience. Due to venue restrictions, pets cannot tag along for this experience. Safety is a priority, so this experience is restricted for guests under the age of 18 years.

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations. Your guide dogs are welcome at the venue.

Facilities: lockers, cloakroom, and restroom.

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