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Highlights
- Gain entry to Heineken’s original brewery in Amsterdam and see historic brewing equipment alongside exhibits explaining the brand’s long standing heritage.
- Listen to a live English presentation explaining Heineken’s history, brewing process, and journey from a small Amsterdam brewery to global brand.
- Upgrade your visit with one or two chilled Heinekens, rooftop views, a one hour canal cruise, multilingual audio, or a glass top boat ride.
Your Experience
Visit the Heineken Experience with entry to the original brewery and a live presentation in English, with optional paid upgrades available.
Getting started
Arrive at the Heineken Experience in Amsterdam and have your ticket checked at the entrance. As the experience is strictly 18+, bring a valid ID. Once inside, follow the route through the former brewery and make your way through the different areas at your own pace.
What to expect
Walk through Heineken’s original Amsterdam brewery and learn about the brand’s history, brewing heritage, and production process through the exhibits and live presentation.
Features
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Historic brewery visit: Follow the route through Heineken’s original brewery building, with exhibits and displays explaining the brand’s history and brewing process.
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Live English presentation: Attend a live presentation in English covering Heineken’s story and giving you a closer look at how the beer is brewed.
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Optional upgrades: Enhance your visit with one or two complimentary Heineken or soft drinks at the Heineken Bar, Heineken Rooftop access, a 1 hour Amsterdam canal cruise, multilingual audio guides in 19 languages, or glass top roof boats.
Wrapping up
Once you finish the Heineken Experience, you can continue with any selected upgrades, such as rooftop access or a 1 hour canal cruise. The additional options are paid upgrades and are not included with standard entry.
Inclusions
- Entry to Heineken Experience
- Live presentation in English
- Additional paid upgrades**
- 1 or 2 complimentary Heineken or soft drinks at the Heineken Bar
- Access to Heineken Rooftop
- 1-hour Amsterdam canal cruise
- Free audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi
- Glass-top roof boats
This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.
Ticket Delivery
- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
Cancellation Policy
These tickets can't be rescheduled or cancelled.
Frequently asked questions
Clear answers to the most common questions travelers ask before booking this experience.