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Highlights

  • Tour the Heineken Experience, hear the brand’s brewing story through a live English presentation, and enjoy one complimentary Heineken while taking in the brewery’s historic production spaces.
  • See the brewery’s highlights, hear from a live presenter, and enjoy one Heineken without overcomplicating your Amsterdam sightseeing plans.
  • Enhance your visit with rooftop access, canal cruising, multilingual audio, glass top boats, and two complimentary Heinekens for more.

Your Experience

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Learn about Heineken’s brewing heritage at its original Amsterdam brewery, with entry, a live English presentation, and one complimentary Heineken included.

Getting started

Arrive at the Heineken Experience in Amsterdam 10 to 15 minutes before your scheduled entry and present your booking at the entrance. As the experience is strictly for visitors aged 18 and above, bring a valid ID for verification.

What to expect

Visit Heineken’s original Amsterdam brewery and learn about the brand’s history and brewing process through exhibits and a live English presentation. You can follow the experience at your own pace before finishing with one complimentary Heineken.

Features

  • Heineken Experience entry: Gain admission to Heineken’s original Amsterdam brewery and explore its historic spaces and exhibits at your own pace.

  • Live English presentation: Learn about Heineken’s history and brewing process through a live presentation delivered in English.

  • 1 complimentary Heineken: Enjoy one Heineken included with your visit, marking the end of your brewery experience.

Extras

  • Rooftop access: Upgrade your visit with access to the Heineken Rooftop for elevated views across Amsterdam.

  • 1-hour canal cruise: Add a 1-hour Amsterdam canal cruise to your Heineken Experience visit and see the city from its waterways.

  • Free multilingual audio guide: Listen to an audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, or Hindi.

  • Glass-top roof boat: Upgrade to a glass-top roof boat for panoramic views of Amsterdam’s canals and surrounding architecture.

  • 2 complimentary Heinekens: Choose an upgrade that includes two complimentary Heinekens instead of the standard one.

Inclusions

  • Entry to Heineken Experience
  • Live presentation in English
  • 1 complimentary Heineken
  • Additional paid upgrades:**
  • Access to Heineken Rooftop
  • 1-hour Amsterdam canal cruise
  • Free audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi
  • Glass-top roof boats
  • 2 complimentary Heinekens

This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.

Ticket Delivery

  • Your voucher will be emailed to you shortly.
  • Display the voucher on your mobile phone with a valid photo ID at the starting point.
  • Please check your final voucher for the starting point details & specific instructions.

Cancellation Policy

These tickets can't be rescheduled or cancelled.

Frequently asked questions

Clear answers to the most common questions travelers ask before booking this experience.

Booking FAQs

Have your entry tickets and ID ready for a seamless experience.

Outside food & beverages and smoking are not permitted on this experience. Due to venue restrictions, pets cannot tag along for this experience. Safety is a priority, so this experience is restricted for guests under the age of 18 years.

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations. Your guide dogs are welcome at the venue.

Facilities: lockers, cloakroom, and restroom.

Yes, it's recommended you arrive 10 to 15 minutes before your scheduled time to ensure a smooth start.

Make sure to have your entry tickets and ID ready for the experience. Remember that outside food & beverages, smoking, and pets are not allowed.

Yes, this experience is strictly for guests aged 18 years or older due to venue restrictions.

The experience is wheelchair accessible. For specific needs, it's best to contact Heineken directly before your visit.

Your ticket includes entry to the Heineken Experience with a live presentation in English and two complimentary Heinekens or soft drinks.

No, having an advance ticket does not allow you to bypass mandatory security checks at the venue.

The experience includes a live presentation and complimentary drinks. Additional paid upgrades are available for canal cruises or rooftop access.

There is no specific dress code mentioned, but it's advisable to wear comfortable clothing suitable for a brewery tour.

While not explicitly stated, standard venue policies usually apply. It’s best to check with Heineken directly regarding bag size and security checks.

You can opt to upgrade your experience with a 60-minute canal cruise or gain rooftop access for panoramic views of Amsterdam, each including an extra complimentary Heineken.

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