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Up to 24 hours before the experience starts
Get the full Heineken VIP treatment! Tour the brewery, see the brewing process, and conclude with exclusive rooftop access.
Getting started
Arrive at the Heineken Experience, where you'll present your entry ticket and ID as this one’s strictly for the 18+ crew! Begin your journey with a live presentation in English.
What to expect
Heineken Experience
Travel back 1.5 hours through Heineken’s brewing history and explore the spots that made this Amsterdam beer famous. Wander through interactive exhibits, follow the brand’s journey, and discover what makes Heineken so iconic.
Features:
Interactive brewing insights: Watch fresh ingredients turn into that perfect frothy beer and get a behind-the-scenes look at the brewing process in action.
Historic brewery highlights: Check out the historic Moutzolder (Malt Attic), where it all began, smell the rich, earthy aromas of grain, and learn how the foundational elements of the secret Heineken recipe were protected and prepared for the copper kettles below.
A vertical view of brewing: Hop onto the silo elevator for a multi-sensory experience that simulates the journey of the ingredients themselves. As you rise, you’ll get a "bottle's-eye view" of the industrial scale of the brewery.
Tasting session: Enjoy two complimentary Heinekens as you navigate the interactive exhibits, from learning the "Star" pour technique to savouring a perfectly chilled glass in the social hub of the brewery.
Exclusive rooftop access: After exploring the industrial interior, head to the rooftop for a 360-degree look at the city's historic church spires, leaning merchant houses, and the bustling life of the waterways. Relax with your third and final drink and soak in the atmosphere of the vibrant De Pijp neighbourhood.
Audio guide: Explore at your own pace using a guide in six languages, making it easy and fun to discover everything you want.
This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.
Your voucher will be emailed to you shortly. Display the voucher on your mobile phone with a valid photo ID at the starting point. Please check your final voucher for the starting point details & specific instructions.
Free cancellation up to 24 hours before the experience starts.
Clear answers to the most common questions travelers ask before booking this experience.