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Highlights

  • Visit top museums like the Rijksmuseum and Madame Tussauds while enjoying free travel on public transit.
  • Gain entry to more than 70 locations, including This is Holland and the Heineken Experience.
  • Navigate the city using GVB trams, buses, and metros included in the pass for no extra cost.
  • Enjoy complimentary canal cruises or take advantage of free 24-hour bike rentals.
  • Choose pass lengths between 24 and 120 hours to fit your travel plans.

Your Experience

IAmsterdam Card: Access to This is Holland & 70+ Attractions Image 1
IAmsterdam Card: Access to This is Holland & 70+ Attractions Image 2
IAmsterdam Card: Access to This is Holland & 70+ Attractions Image 3

This pass grants entry to more than 70 sites across the city, featuring highlights like This is Holland and the Heineken Experience. You can choose from five different timeframes ranging from 24 to 120 hours to match your schedule.

Attractions and Experiences

Visit major museums and landmarks such as the Rijksmuseum, Madame Tussauds, and ARTIS Royal Zoo. The package also includes free canal cruises with operators like Blue Boat Company and LOVERS, plus access to unique activities like the Ultimate Flight Experience.

Optional audio guides are available to provide historical context at top sites. You may also save money with discounts at select venues including Our House and the Upside Down Amsterdam.

Getting Around

Travel freely on all GVB trams, buses, metro lines, and ferries within city limits. This covers day and night routes, so you do not need to purchase separate tickets for public transit.

Using Your Card

Download the official app and add your card using the order confirmation number. Activation starts when you scan the pass at a venue or on transport for the first time.

Each location can be visited only once per card. Unactivated cards remain valid for one year from the date of purchase.

Inclusions & Exclusions

  • Pass durations of 24, 48, 72, 96, or 120 hours
  • Entry to This is Holland
  • Optional audio guides
  • Access to included venues
  • Museums such as Rijksmuseum, Moco Museum, and H’ART Museum
  • Landmarks including Madame Tussauds, the Amsterdam Dungeon, and ARTIS Amsterdam Royal Zoo
  • Bus tours and cruises with Amsterdam Circle Line B.V., Blue Boat Company, and LOVERS Canal Cruises
  • Guided tours like the Amsterdam Self-Guided Food Tour
  • Activities at Fun Forest and The Ultimate Flight Experience
  • Unlimited GVB public transport access including metros, trams, buses, ferries, and 24-hour bike rentals
  • Discounts at venues such as the Heineken Experience, Our House, and the Upside Down Amsterdam
  • Get all details <a href="https://cdn-imgix.headout.com/media/pdfs/c5b26594a8f7d2376d5a2566ff014879-City%20Card%20boekje%202025%20DEF%20(1">here</a>).pdf)
  • Transportation to/from Schiphol Airport is not included.

This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.

Must Know

  • Keep your mobile voucher and photo ID handy for entry checks.
  • Plan accordingly since each site can be visited only once.
  • Add any audio guide selections during the purchase process.
  • Pick a pass length from 24 to 120 hours based on your stay.

Ticket Delivery

How to redeem your I-Amsterdam City Card

  • The I amsterdam City Card comes in digital form and works on smartphones through our app

  • To use the City Card you will need to download the I amsterdam City Card app and add your card to it.

  • You are required to claim your digital City Card by installing the official City Card App and registering by using your unique CC-code specified in your voucher.

  • You will receive an email confirmation with your I amsterdam City Card: Canal Cruise, Public Transport And Attractions Entry voucher shortly

  • Activate the card only when you are in Amsterdam and ready to use it. Make sure to charge your smartphone well to ensure you have access to it all day! Through the app, you can transfer cards to your family members or friends and navigate the city through a map highlighting the best locations.

  • Once a card has been transferred, it cannot be transferred (back) again.

Note

  • Head to the I amsterdam Store if you need any help with the I amsterdam City Card app, or if you would like to get information and tips about your stay in Amsterdam (located on north side of the central train station, Amsterdam Centraal, De Ruijterkade 28 B t/m D).

  • Opening hours of I amsterdam Store, Monday to Friday 10:00 AM to 7:00 PM, Saturday and Sunday 9:00 AM to 6:00 PM.

  • Please refer to the operating hours of each attraction/activity that you'd like to do to make sure you face no unpleasant surprises

Cancellation Policy

These tickets can't be rescheduled or cancelled.

Frequently asked questions

Clear answers to the most common questions travelers ask before booking this experience.

Booking FAQs

Each attraction or landmark can only be visited once with this card.

While the IAmsterdam Card allows you to bypass long ticketing queues at many venues, it does not enable skipping mandatory security checks.

Yes, entry to This is Holland is included with your IAmsterdam Card.

You are allowed to take photos at most of the attractions and museums included in the IAmsterdam Card. However, it's always best to check specific venue policies for any restrictions.

If you arrive late, your access may be limited based on remaining hours of validity and the operating hours of individual attractions included in the card.

Yes, you will need to present a valid form of identification when redeeming your IAmsterdam Card at participating venues.

There is no specific dress code mentioned for most attractions covered by the IAmsterdam Card, but it's advisable to check individual venue requirements as some may have restrictions.

Bag policies vary by venue. While many places allow small bags or backpacks, larger items might need to be stored in lockers provided on-site.

The IAmsterdam Card gives you access to over 70 attractions including This is Holland, Heineken Experience, Rijksmuseum, Madame Tussauds, and ARTIS Amsterdam Royal Zoo.

The card does not include transportation to or from Schiphol Airport. However, it provides unlimited access to GVB public transport within the city.

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