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Visitors enjoying the This is Holland 5D Flight experience in Amsterdam.
Top attractions included in I Amsterdam City Card: Rijksmuseum, Zaanse Schans, Moco Museum, A'DAM Lookout, Canal Cruises.
IAmsterdam Card: Access to This is Holland & 70+ Attractions Image 11
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Highlights

  • Explore Amsterdam’s museums, including This is Holland, enjoy cruises, and access unlimited public transport with the I Amsterdam city card.
  • Save big at 70+ attractions, including popular sights like Rijksmuseum, the Heineken Experience, Madame Tussauds & more.
  • Hit all the spots on your bucket list by riding seamlessly on the GVB public transport, including buses, trams, metros, and ferries.
  • Enjoy a free canal cruise from numerous spots across the city or rent a bike for free and discover Amsterdam at your own pace.
  • Choose between 24/48/72/96/120-hour passes, skip long ticketing queues with just one digital pass & upgrade to include audio guides.

Your Experience

Visitors enjoying the This is Holland 5D Flight experience in Amsterdam.
Top attractions included in I Amsterdam City Card: Rijksmuseum, Zaanse Schans, Moco Museum, A'DAM Lookout, Canal Cruises.
IAmsterdam Card: Access to This is Holland & 70+ Attractions Image 1

Discover more attractions with a single pass

This complete pass grants you access to over 70 museums, landmarks, and experiences such as This is Holland, Heineken Experience, ARTIS Amsterdam Royal Zoo, Rijksmuseum among others. With validity options of 24/48/72/96 or 120 hours, it offers flexibility tailored to your itinerary and budget.

Experience the city from a new angle with included free canal cruises that let you explore Amsterdam's waterways. If exploring on two wheels is more your style, consider renting a bike for the day to uncover local spots and hidden treasures. For those interested in delving into Amsterdam’s history, an upgrade includes audio guides providing detailed insights at key landmarks.

Effortless travel with public transport

Your pass provides unlimited access on all GVB trams, buses, metro lines, and ferries within the city limits. Enjoy smooth journeys to your must-visit destinations during both day and night without needing separate transit tickets – simply tap your City Card.

Easy activation process

  • Start by downloading the I amsterdam City Card app on your smartphone.
  • Add your City Card using the order confirmation number through the app.
  • Note that some attractions might require advance booking, which can be arranged via the app or directly from venue websites.
  • The app provides complete information including venue details, pre-recorded commentary, suggested itineraries, a city map, and more – all conveniently in one place.
  • Activation of your card begins when you scan at an attraction or use public transport for the first time.
  • Your card is valid for 1 year from purchase if unactivated. Once activated, it remains valid for the selected duration (24, 48, 72, 96, or 120 hours) and expires thereafter.

Inclusions & Exclusions

  • Pass valid for 24/48/72/96/120 hours
  • Entry to This is Holland
  • Audio guides (based on the option selected)
  • Access to: Museums: Rijksmuseum, Moco Museum, H’ART Museum & more; Landmarks: Madame Tussauds, the Amsterdam Dungeon, ARTIS Amsterdam Royal Zoo & more; Bus tours and cruises: Amsterdam Circle Line B.V., Blue Boat Company, LOVERS Canal Cruises & more; Guided tours: Amsterdam Self-Guided Food Tour; Activities: Fun Forest, The Ultimate Flight Experience & more; Transportation: Unlimited access to GVB public transport, including metros, trams, buses, ferries, and 24-hour bike rentals; Discounts at the Heineken Experience, Our House, the Upside Down Amsterdam & more
  • Museums: Rijksmuseum, Moco Museum, H’ART Museum & more
  • Landmarks: Madame Tussauds, the Amsterdam Dungeon, ARTIS Amsterdam Royal Zoo & more
  • Bus tours and cruises: Amsterdam Circle Line B.V., Blue Boat Company, LOVERS Canal Cruises & more
  • Guided tours: Amsterdam Self-Guided Food Tour
  • Activities: Fun Forest, The Ultimate Flight Experience & more
  • Transportation: Unlimited access to GVB public transport, including metros, trams, buses, ferries, and 24-hour bike rentals
  • Discounts at the Heineken Experience, Our House, the Upside Down Amsterdam & more
  • Get all details here
  • Transportation to and from Schiphol Airport is not included.

This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.

Ticket Delivery

How to redeem your I-Amsterdam City Card

  • The I amsterdam City Card comes in digital form and works on smartphones through our app

  • To use the City Card you will need to download the I amsterdam City Card app and add your card to it.

  • You are required to claim your digital City Card by installing the official City Card App and registering by using your unique CC-code specified in your voucher.

  • You will receive an email confirmation with your I amsterdam City Card: Canal Cruise, Public Transport And Attractions Entry voucher shortly

  • Activate the card only when you are in Amsterdam and ready to use it. Make sure to charge your smartphone well to ensure you have access to it all day! Through the app, you can transfer cards to your family members or friends and navigate the city through a map highlighting the best locations.

  • Once a card has been transferred, it cannot be transferred (back) again.

Note

  • Head to the I amsterdam Store if you need any help with the I amsterdam City Card app, or if you would like to get information and tips about your stay in Amsterdam (located on north side of the central train station, Amsterdam Centraal, De Ruijterkade 28 B t/m D).

  • Opening hours of I amsterdam Store, Monday to Friday 10:00 AM to 7:00 PM, Saturday and Sunday 9:00 AM to 6:00 PM.

  • Please refer to the operating hours of each attraction/activity that you'd like to do to make sure you face no unpleasant surprises

Cancellation Policy

These tickets can't be rescheduled or cancelled.

Frequently asked questions

Clear answers to the most common questions travelers ask before booking this experience.

Booking FAQs

The card grants access to over 70 attractions, including This is Holland, Heineken Experience, ARTIS Amsterdam Royal Zoo, Rijksmuseum, and more.

Card validity ranges from 24/48/72/96 to 120 hours, allowing flexibility based on your travel plans.

Yes, it provides unlimited access to GVB public transport including buses, trams, metros, and ferries.

Absolutely! The card includes free canal cruises from various spots across the city.

Yes, you can rent a bike for free and explore Amsterdam at your own pace using the pass.

Each attraction or landmark included in the card can only be visited once during its validity period.

Audio guides are available based on the option selected when you purchase your pass.

No, transportation to or from Schiphol Airport is not included with the IAmsterdam Card.

Yes, it includes access to several museums such as Rijksmuseum and Moco Museum among others.

You can explore landmarks like Madame Tussauds, Amsterdam Dungeon, and ARTIS Amsterdam Royal Zoo using your pass.

With the IAmsterdam Card, you gain entry to over 70 attractions including This is Holland, Heineken Experience, ARTIS Amsterdam Royal Zoo, Rijksmuseum, and more.

The card provides unlimited access to GVB public transportation in Amsterdam, which includes buses, trams, metros, and ferries.

Yes, you can enjoy free canal cruises from various spots across the city with your pass.

You have the opportunity to rent a bike for free and explore Amsterdam at your own pace as part of the IAmsterdam Card benefits.

The pass is valid for durations ranging from 24, 48, 72, 96 to 120 hours, providing flexibility based on your travel plans and budget.

Audio guides are available as an option with the IAmsterdam Card; you can upgrade for them when selecting your pass type.

Yes, you have access to several museums such as Rijksmuseum, Moco Museum, and H’ART Museum with this card.

Each attraction or landmark can be visited only once using the IAmsterdam Card during its validity period.

Yes, you will have access to landmarks like Madame Tussauds with your IAmsterdam City card.

Transportation to and from Schiphol Airport is not included in the benefits of this pass.

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