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Highlights
- Choose from self-guided visits, custom guided tours, or VIP packages with exclusive perks.
- The standard walk lets you explore tunnels, dugouts, and the Ajax Gallery on your own.
- Guided options provide personalized insights from a local guide who can tailor the route to your interests.
- VIP passes grant access to private zones, Sky Lounge refreshments, and an official Ajax scarf souvenir.
- Special themed tours include Birthday Parties, Innovation Tours, and Matchday experiences for added variety.
- Off-season packages often run at a reduced cost and provide assured entry during non-concert periods.
Your Experience
Getting Started
Your journey starts at the main entrance where you collect tickets and pass security checks. Follow the marked path to walk through famous spaces and matchday routes.
Inside the Stadium
Gain entry to restricted zones like dressing rooms and preparation areas where players gear up before games. Walk the same tunnel used by football icons on matchdays and view the action from the dugouts.
Gallery and Extras
Explore the Ajax Gallery of Fame for trophies, historic videos, and genuine club apparel. Special themed options let you play on a kids’ pitch or learn about sustainable innovations. Take advantage of a 10% discount at the Ajax fanshop for souvenirs.
Optional Upgrades
Upgrade to guided tours for personalized insights, Sky Lounge drinks, and exclusive zones.
Inclusions & Exclusions
- Access to Johan Cruijff ArenA
- Entry to players’ tunnel, dugouts, dressing rooms, and the match-day route
- Visit the Ajax Gallery of Fame
- Off-season stadium access where available
- Participation in special tours such as Matchday or Birthday Party
- Seating in the dugouts with a view of the field
- Access to exclusive areas like Boardroom or Press Room with VIP pass
- Receive an exclusive Ajax scarf on select packages
- Enjoy a drink in the Sky Lounge
- 10% discount at the Ajax fanshop and Cafe Jopie
- Duration of 75 to 120 minutes depending on selected tour
- Hotel pick-up and drop-off services
- Gratuities or tips for staff
- Souvenir photos and prints
- Food and beverages unless included in special tours
- Personal expenses during your trip
- Parking fees at the venue
This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.
Must Know
- Have your entry tickets and ID ready before arriving.
- Do not bring outside food, alcohol, sharp objects, or bags larger than A4 size.
- While pets are not permitted due to venue restrictions, the arena is wheelchair and stroller accessible with elevators.
Ticket Delivery
- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
Cancellation Policy
Free cancellation up to 24 hours before the experience starts.
Frequently asked questions
Clear answers to the most common questions travelers ask before booking this experience.
14 answered
Booking FAQs
Have your entry tickets and ID ready for a seamless experience.
Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not allowed on this experience. Due to venue restrictions, pets cannot tag along for this experience.
This experience is wheelchair and pram/stroller accessible, but some areas of the stadium may have limited accessibility. Ramps and elevators are available at the venue for easy access. Your guide dogs are welcome at the venue.
During the off-season tour, the pitch and the dugouts are not visible. The route may also vary based on availability. In May, due to the concert period, there is no access to the field area or the stands during the off-season tour. The route and access to certain areas may vary based on availability and events. Group tours are available for 20–50 people with discounts; check availability in advance. Some tours may have age or group restrictions (e.g., birthday parties for children). Matchday tours are only available when attending an Ajax match. The tour runs in English or Dutch. You’ll join the group speaking your preferred language once you reach the venue. Facilities: Washroom, baby changing areas, paid parking, souvenir shop.
You can choose from flexible self-guided visits, customised guided tours, VIP packages with luxury perks, off-season tours, and exclusive access to Ajax’s inner world.
No, mandatory security checks are required for entry; there is no option to bypass them.
Yes, the stadium experience is generally accessible for wheelchairs and prams/strollers, though some areas may have limited access.
Ensure you have your entry tickets and ID ready. Note that outside food & beverages, alcohol, sharp metallic tools or objects, smoking/vaping devices, drugs, tripods, bags larger than A4 size, and suitcases are not allowed.
No, due to venue restrictions, pets cannot accompany you during this experience.
The guided tour offers personalised insights from your guide, access to sit in the dugouts, and includes a 10% discount at the fanshop.
Yes, you must have your ID ready along with your entry tickets when entering the stadium.
The VIP tour includes private entry zones, an expert guide, Sky Lounge refreshments, an Ajax scarf souvenir, and fanshop discounts.
Yes, you can participate in special tours such as the Matchday Tour, Birthday Party, ArenA x Heineken, or Innovation Tour.
Hotel pickup and drop-off, gratuities/tips, souvenir photos, food and beverages (unless specified), and access to the pitch/dugouts during off-season tours are excluded from your package.
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