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OSAMU GOODS is a classic brand founded by Osamu Harada, a Japanese illustrator hailed as the "originator of cuteness." In Japanese, "GOODS" means small goods, and the OSAMU GOODS brand originated from character merchandise designed by illustrator Osamu Harada himself. As one of the earliest characters to enter the Japanese market, OSAMU GOODS quickly created a sensation thanks to Harada's unique "cute aesthetics."
This exhibition is not only a significant milestone for the brand's 50th anniversary, but also its first large-scale overseas special exhibition, presenting Osamu Harada's creative journey in its entirety across the sea for the first time. The exhibition, themed "OSAMU GOODS STYLE," takes a lifestyle perspective, showcasing not only classic characters and related merchandise, but also delving into how Osamu Harada integrates design into daily life, shaping a unique "adult-like cuteness," leading the public into the design world of Osamu Harada.
Exhibition Address: No. 1, Section 1, Bade Rd., Zhongzheng Dist., Taipei City 100 Organizer: Alleco Co., LTD. Co-organizers: KOJI HONPO CO.,LTD. / Sony Creative Products Inc. / PALETTE CLUB Exhibition space design: Rui Igarashi Artistic Director: Kazunari Hattori
In line with the exhibition's theme "OSAMU GOODS STYLE," the exhibition takes a lifestyle perspective, presenting not only classic characters beloved by fans over the past 50 years, but also exploring how Osamu Harada integrates design into daily life, shaping a unique "adult-like cuteness," leading the public into Osamu Harada's creative world.
It's not just about visual cuteness, but a lifestyle aesthetic about how to choose objects. This spirit can be seen in the product design: Harada Osamu doesn't simply "print" characters on products, but considers everything from materials, packaging, fonts, color schemes to usage scenarios, so that each item has both functionality and style.
No need to travel all the way to Japan! The event features over 300 classic design pieces, from stationery and bags to clothing and lifestyle goods, showcasing OSAMU GOODS' product development trajectory spanning half a century and allowing visitors to fully experience how "adult-friendly cuteness" has entered everyday life.
The event will showcase rare materials that have never been made public in Taiwan, such as original manuscripts from product development and design and production instructions, revealing how Osamu Harada started with illustrations and extended them to product, packaging and overall visual design to create a lifestyle brand that is deeply rooted in people's hearts.
These tickets can't be rescheduled or cancelled.