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Highlights
- Feel the energy of Tokyo's Toyosu Market as you watch the pre-dawn bluefin tuna trading from a dedicated viewing area beside local buyers.
- Arrive around 5:00 AM, meet your host, and follow a tightly timed route so you are settled in the observation spot just as the morning session opens.
- Continue on a guided walk through the wholesale market halls, learning te-jirushi hand signals and joining your guide to select seafood at the stalls.
- Turn your chosen catch into a meal on-site, with a professional sushi chef preparing pristine cuts or your purchase packed carefully to take home.
- Upgrade from a standard to an exclusive reservation tier if you want your post-market meal to feel extra special at the counter you have selected.
- Choose between reservations at Sushi Dai or Bentomi inside Toyosu Market, then order and pay for your preferred seafood breakfast on arrival.
Your Experience
Explore Tokyo's Toyosu Market from pre-dawn tuna auction to a reserved breakfast at Sushi Dai or Bentomi in 2–3.5 hours.
Getting started
Arrive at Toyosu Market in time for the approximate 5:00 AM start. After check-in, you join your group and head into the market complex, which operates in all weather. The guided experience begins inside Toyosu Market, so plan transport in advance and remember that the market is closed on Wednesdays, Sundays, and Japanese public holidays.
What to expect
Toyosu tuna auction area
This is the heart of Toyosu Market, where premium bluefin tuna is traded in a fast-paced pre-dawn auction.
Features
- During the tuna auction observation you watch expert buyers assess and bid on premium bluefin tuna in real time, gaining insider knowledge of Japan's seafood industry and market system as the morning's trading unfolds.
- You have access to the auction floor, ground deck, or public gallery, depending on operational conditions, so you can see how tuna is graded and how auction signals are used by professionals from a safe, designated viewing area.
- A tuna hand-signal te-jirushi mini lesson shows you how bidders communicate during the sale, helping you follow the coded gestures and understand what is happening on the auction floor.
Toyosu wholesale market
After the auction, you move into the wider wholesale zones where seafood and related products are distributed.
Features
- On a guided tour of the wholesale market you walk through designated areas while learning how Toyosu Market functions as a major hub in Japan's market system, from early-morning logistics to distribution.
- As part of the fish purchasing experience, you select seafood with guidance on quality and freshness, then decide whether to have your purchased fish prepared by a professional sushi chef or take it home.
Sushi Dai or Bentomi
Your morning concludes with a reserved seat at one of Toyosu Market's well-known sushi counters for breakfast, using the fish-focused start to your day as context for the meal.
Features
- A standard or exclusive reservation at Sushi Dai or Bentomi, with the meal fee excluded as per the option selected, secures your place without you needing to queue separately at the restaurant.
- With the "Standard Bentomi Reservation Tier" you receive a standard reservation at Bentomi, while the "Exclusive Bentomi Reservation Tier" provides an exclusive reservation at Bentomi that pairs with your earlier market access.
- If you choose Sushi Dai, the "Standard Sushi Dai Reservation Tier" includes a standard reservation at Sushi Dai and the "Exclusive Sushi Dai Reservation Tier" gives you an exclusive reservation at Sushi Dai, in both cases with the option for your fish to be prepared by a sushi chef or packed for takeaway.
Wrapping up
Your experience finishes inside Toyosu Market after breakfast, when your guided activities are complete. From here you can make your own way back using your preferred transport, keeping in mind that the meal fee and any preparation fees for fish are not included in the tour price, and transportation to and from Toyosu Market as well as tips remain at your discretion.
Inclusions & Exclusions
- Tuna auction observation
- Access to auction floor, ground deck or public gallery
- Guided tour of the wholesale market
- Tuna hand-signal te-jirushi mini lesson
- Fish purchasing experience
- Option to have purchased fish prepared by a professional sushi chef or take it home
- Standard or exclusive reservation at Sushi Dai or Bentomi, meal fee excluded [as per option selected]
- Meal fee
- Transportation to and from Toyosu Market
- Tips
This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.
Ticket Delivery
- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
Cancellation Policy
Free cancellation up to 24 hours before the experience starts.