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Highlights

  • Experience Tokyo's vibrant atmosphere as you observe bluefin tuna trading from a designated viewing area alongside local buyers in the pre-dawn hours at Toyosu Market.
  • Arrive by approximately 5:00 AM, meet your guide, and follow a carefully planned route to ensure you're settled in the observation spot just when morning sessions begin.
  • Start a guided tour through Toyosu Market's wholesale halls where you'll learn te-jirushi hand signals and select seafood with your guide at various stalls.
  • Transform your selected catch into an exquisite meal prepared by a professional sushi chef, either served fresh or packed carefully for takeaway.
  • Enhance your post-market dining experience from standard to exclusive reservation tier at the counter of your choice if you desire something extra special.
  • Select between Sushi Dai and Bentomi reservations within Toyosu Market, then order and pay upon arrival for a delightful seafood breakfast.

Your Experience

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Begin a journey through Tokyo's iconic Toyosu Market, experiencing everything from an early morning tuna auction to breakfast reservations at renowned sushi spots like Sushi Dai or Bentomi. This adventure spans 2–3.5 hours and offers a unique glimpse into Japan’s seafood industry.

Getting started

Make your way to Toyosu Market, arriving in time for the approximately 5:00 AM start of this exclusive experience. After check-in, you'll join your group and venture inside the market complex, which operates regardless of weather conditions. Note that Toyosu Market is closed on Wednesdays, Sundays, and Japanese public holidays.

Toyosu tuna auction area

The heart of Toyosu Market beats with the fast-paced pre-dawn tuna auctions where premium bluefin tuna changes hands. Here, you'll witness expert buyers assess and bid on top-quality seafood in real time.

Features

  • Gain insider knowledge by observing the auction floor or public gallery, depending on operational conditions, to see how tuna is graded and auction signals are used safely from designated areas.
  • A mini lesson on the tuna hand-signal te-jirushi will help you decode bidders' gestures during sales, enhancing your understanding of the market's dynamics.

Toyosu wholesale market

The experience continues as you explore Toyosu Market’s expansive wholesale zones where seafood and related products are distributed.

Features

  • A guided tour through these designated areas will reveal how the market functions as a major hub in Japan's distribution network, from logistics to delivery.
  • You’ll have the opportunity to select your own seafood with expert guidance on quality and freshness. Decide whether you want it prepared by a sushi chef or packed for takeaway.

Sushi Dai or Bentomi

Conclude your morning at one of Toyosu Market's famous sushi counters, Sushi Dai or Bentomi, with a reserved seat that ties back to the day’s seafood focus.

Features

  • A standard or exclusive reservation secures your spot without additional queuing. The meal fee is separate from the tour price and varies by option chosen.
  • The "Standard Bentomi Reservation Tier" offers a regular reservation, while the "Exclusive Bentomi Reservation Tier" provides an enhanced experience with early market access.
  • For Sushi Dai enthusiasts, choose between a standard or exclusive reservation. Both options allow your fish to be prepared by a sushi chef or packed for takeaway.

Wrapping up

Your guided tour concludes inside Toyosu Market after breakfast. From here, you can navigate back using your preferred mode of transport. Please note that the meal fee and any preparation fees for fish are not included in the tour price, and transportation to and from Toyosu Market as well as tips remain at your discretion.

Inclusions & Exclusions

  • Observe the tuna auction
  • Access to the auction floor, ground deck, or public gallery
  • Guided tour of Tokyo Toyosu Tuna Auction Observation Walking Tour with Breakfast Reservation at Toyosu Market
  • Learn about the tuna hand-signal te-jirushi mini lesson
  • Experience fish purchasing
  • Option to have purchased fish prepared by a professional sushi chef or take it home
  • [Optional] Standard or exclusive reservation at Sushi Dai or Bentomi, meal fee excluded [as per option selected]
  • Costs for meals are not included.
  • Transportation costs to and from Toyosu Market are excluded.
  • Gratuities are not covered.

This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.

Must Know

  • Bring your booking confirmation for Sushi Dai or Bentomi to ensure a smooth reservation process.
  • Dress warmly in layers as Toyosu Market can feel chilly during early morning hours.
  • Wear comfortable walking shoes, as the tour involves exploring various market halls on foot.
  • The experience begins around 5:00 AM; plan your travel accordingly to arrive at Toyosu Market on time.
  • Note that Toyosu Market is closed on Wednesdays, Sundays, and Japanese public holidays, so check the schedule before booking.

Ticket Delivery

  • Your voucher will be emailed to you shortly.
  • Display the voucher on your mobile phone with a valid photo ID at the starting point.
  • Please check your final voucher for the starting point details & specific instructions.

Cancellation Policy

Free cancellation up to 24 hours before the experience starts.

Frequently asked questions

Clear answers to the most common questions travelers ask before booking this experience.

Booking FAQs

Booking confirmation: Bring your booking confirmation for your chosen Sushi Dai or Bentomi reservation. Warm clothing: Wear warm layers as the early-morning market can feel cold. Comfortable shoes: Wear comfortable walking shoes for the wholesale market tour.

Start time: The experience starts around 5:00 AM, so plan your travel to Toyosu Market accordingly. Duration: The experience lasts approximately 2–3.5 hours from meeting to finish. Closed days: The tour does not operate on Wednesdays, Sundays, or Japanese public holidays. Breakfast note: Breakfast and all meal fees are excluded, even though a Sushi Dai or Bentomi reservation is included. Fish preparation fees: Preparation fees for any fish you purchase are not included in the tour. Reservation options: If you select a Sushi Dai option, your reservation will be at Sushi Dai, not at Bentomi. Bentomi options: If you select a Bentomi option, your reservation will be at Bentomi, not at Sushi Dai.

Yes, the Tokyo Toyosu Tuna Auction Observation Walking Tour includes a guided walk through the wholesale market halls.

You should plan to arrive around 5:00 AM as the experience starts approximately at this time.

Yes, bring your booking confirmation for either Sushi Dai or Bentomi reservations with you on the day of the tour.

No, mandatory security checks cannot be skipped. It's important to arrive early and plan accordingly.

Wear warm clothing as it can feel cold in the early-morning market, and comfortable walking shoes are recommended for touring the wholesale market halls.

The experience does not include transportation to Toyosu Market or meal fees. Tips are also excluded from your purchase.

The duration of this experience lasts approximately 2–3.5 hours, starting with check-in and ending after breakfast.

Bring your booking confirmation for Sushi Dai or Bentomi reservations, warm clothing, and comfortable shoes.

Yes, you can choose to have the tuna you purchase prepared by a professional sushi chef as part of your experience.

The itinerary is tightly timed, so it's important to meet at Toyosu Market around 5:00 AM. Arriving late may affect your ability to fully participate in all activities.

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